Papertech for Classen-Papier GmbH
Classen-Papier, a manufacturer of European premium coated papers, wanted to enter the US market with a splash. May & Co. created the branding and marketing roll-out program that showcased multiple lines to ad agencies, designers and commercial printers. This versatile binder system and corresponding advertising marketing materials positioned the importer to compete sheet-to-sheet with domestic paper mills.
